One of the best ways healthcare and research institutions can establish their leadership is with content that speaks to their professional peers. But capturing the right level of technical detail — while also keeping language clear enough for busy professionals to quickly absorb — is a specialized skill.
I can help you connect with your target audience with content that speaks directly to physicians, researchers, nurses, healthcare administrators, and other professionals.
Professional-facing content I write includes:
Many clinicians and scientists struggle to explain their work in plain language. The result is that even important advances get overlooked or misunderstood.
I can help your team cut through the jargon and get to the heart of what the public really needs to know. By developing a pipeline of content that speaks to patients, families, policymakers, donors, and other general audiences, we can build trust and credibility for your institution.
Public-facing content I write includes:
Larger content projects can overwhelm staff or quickly go off the rails if they’re not managed properly. I’m an experienced managing editor with the skills, tools, and resources to keep work on track.
Let me take big projects off your plate. I can work with your team to oversee production from start to finish, from idea generation, to developing a content calendar and workflow, to assigning tasks, reviewing and editing each piece, and meeting deadlines.
Content management projects I can help with include:
Maybe you know you need to improve how you communicate, but don’t know the best approach. I can work with you to clarify your message, identify your audience, and recommend cost-effective options for telling your story.
As a writer and journalist with more than two decades of experience, I’m trained in distilling complex information and communicating it clearly and effectively. Together, we can create a content strategy for your organization — and a plan to implement it.
Some of my content and communications strategy services include:
Ready to chat? Contact me or schedule a discovery call to tell me more about your project.
